At Curio, we believe wine should be an experience—one that’s flexible, welcoming, and full of discovery.
That’s exactly why we created the Explorer Wine Card Club, a new monthly membership designed for guests who love the freedom to taste at their own pace, along with some tremendous perks. Whether you’re dipping into something new or returning to a trusted favorite, the Explorer Club gives you the flexibility (and savings) to make every visit your own.
What Is the Explorer Club?
Unlike traditional wine clubs built around preselected bottles, the Explorer Club works through our WineStation machines—your personal tasting bar. Each month, members receive a reward in our system equal to $35 in WineStation credit for just $25. Come in and load it on your WineStation card to use on any pour you’d like: a taste, a half-glass, or a full glass, all from our rotating lineup of thoughtfully sourced wines.
The best part? If life gets busy and you aren’t able to come in to load it on your WineStation card, your reward rolls over for a couple of months. That means more time to explore, revisit favorites, or save up for a little splurge. After the third month, the unused credit expires, but the window is intentionally generous—because wine shouldn’t be rushed.
Why We Created This Club
We’ve heard from so many guests who love the chance to sample and discover, especially through rotating selection available in the wine machines. But not everyone wants a set bottle every month, and not everyone drinks at the same pace. The Explorer Club answers that by offering:
- Flexibility — You decide what to try and when.
- Savings — Get more value with $35 of credit for only $25.
- Freedom — No commitment to specific styles.
It’s designed for the curious, the adventurous, the “I just want to taste a little bit of everything” wine lover.
Member Perks
In addition to the built-in monthly savings, Explorer Club members enjoy:
- 10% off all additional WineStation purchases
- 15% off Curio Wine School classes
- Discounts applied to WineStation credit included with private rentals
- A revolving lineup of wines to explore, month after month
Whether you’re working your way across regions, revisiting old favorites, or “researching” for your next dinner party pairing, your WineStation card becomes a passport to new experiences.
Who Is the Explorer Club For?
Honestly? Anyone who loves choice.
It’s ideal for guests who enjoy stopping by after work, meeting a friend for a glass, or exploring at their own pace without committing to bottles. It’s also a great entry point for new wine drinkers who want to build confidence in a comfortable, low-pressure way.
And if you’re already part of another Curio Wine Club, the Explorer Club can be a perfect companion—more opportunities to taste, learn, and enjoy.
How to Join
Joining is simple. Sign up online or in the tasting room. Your payment type will be charged and you’ll receive a reward for your WineStation credit for you to come in and load it onto your card. From there, you’re free to explore.
Because ultimately, that’s what Curio is all about—the joy of discovery.